[ Browse by Service Category : Topics Related to Business Support Organizations/Services (58) ]

Marketing Support

Programs that help nonprofit organizations, small businesses and other groups conduct market research studies to identify their customer base; analyze the competition; and effectively position, price, market, package and distribute their products and services.

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Public Relations Support

Programs that help nonprofit organizations, small businesses and other groups establish and/or enhance the organization's public image with current and potential service recipients and customers, donors and grant makers, government offices, the media, special target audiences and/or the community at large. Public relations is the art of helping the public understand what an organization does and encouraging them to regard its efforts positively.

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The above terms and definitions are part of the Taxonomy of Human Services, used here by permission of INFO LINE of Los Angeles.

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